SOUNZ connects us with the best of New Zealand music. They are its collectors, collaborators and champions. An out-dated and restrictive brand was holding them back from being the market leader in the music archive and information space, they truly wished to be. Working closely with them we created a strong identity anchored by a modern logotype, building on their past but looking to the future, and expressing the idea that they really were the home to the best New Zealand music without falling back on clichéd imagery. A restrained colour palette and clear typography ties the experience together through the identity suite.