Baker D. Chirico celebrated the launch of their new identity with the opening of their second store, in the inner city suburb of Carlton. The project was a unique collaboration between FOD (Fabio Ongarato Design), architects March Studio, artist and fashion designers PAM, and Daniel Chirico – Australia’s most recognised artisan bread maker. Focused on the juxtaposition between age-old tradition and craft, and contemporary design thinking with a surreal twist, the new store creates a truly unique and unexpected experience. Identity Designed