Dan Woolf is a portrait photographer living in Northeast Wisconsin. He came to me in need of a fresh identity. We agreed that a sImple, purposeful, and approachable logo mark combined with a nicely printed letterhead and business card were of the utmost importance. His logo is a monogram of the first letter of his name rotated clockwise to create a smile. A signifier of his personality and the tendency most people fall upon when getting their portrait taken. Steve Kodis