How do you create immediate stand out in a crowded market? This was the challenge for transatlantic music publishers Fresh12, who license music for film and advertising. They needed to create a brand that was not only distinctive but had enough personality to appeal to the creative industry.

Our Fresh12 name refers to the 12 new tracks drawn from the roster of up-and-coming artists which are sent to music supervisors each quarter, while the identity is a quirky nod to the heritage of vinyl. The instantly recognisable packaging solution with its ‘fruit flavoured’ colour palette maximises impact and creates a bold and confident collectable library.