When most of our work is concentrated in the corporate and ngo world, It is quite a change to work with children and toys as a theme, especially if they are not mass-produced. Not to say it is less intriguing, au contraire. We had the opportunity to create visual identity for new and fresh firm that is designing and producing small wooden toys for children. Since the topic is so cheerfull, we simply had to use colors. And it’s all about the colors. Font was carefully chosen, as well as the overall shape and the scale of the letters. We also applied the monochrome version when the logotype is placed on the image. We would like to stress that all the wood is certified.

See it on behance

AD&D: Goran Pandža
Design: Sonja Kovačević
Organization: Filip Marić