Thigh chafe, bum rub, pit sting, call it what you will, Slickskin is up there (down there?) with the best in making the cyclist’s ride a little smoother. It was originally developed by hospital physicians to protect the skin of bed-bound patients. Further testing and development has produced a high quality product, used and endorsed by thousands of cyclists and sportspeople around the world. We were approached to help create a brand which would reflect the Slickskin values, be easily remembered, and help position the product as the leader in its field. No easy ride. But like the product, we found a feel that resonates with cyclists of the world. Mindful of its future use over a wide range of media and applications, the solution was initially developed for advertisements and merchandise. Loaf Creative