Swim is a brand desi­gned for swim­mers. The goal was to create a fresh and ener­ge­tic life­style brand which finds its­elf in a mini­ma­listic and pure bran­ding con­cept. After the visual crea­tion of the brand, an exten­sive news web­site was laun­ched. The second issue of the spe­cial inte­rest maga­zine «Swim» was alre­ady publis­hed in 2013. The logo­type was set in a roun­ded font and per­fectly com­ple­ments the bold cut of the font to gene­rate con­tras­tive headlines.